The American Car Market Is Huge
America is one of the few countries in the world that was young enough still to have plenty of undeveloped land and young urban centers when automobiles were invented and then went mass market in the 20th century. As a result, it is a country uniquely developed to cater to the needs of car owners. For many, owning a motor vehicle is an important part of personal and professional life.
This also means that Americans are a huge car-owning demographic, which opens up many possible venues for products and services depending on the car owner’s needs, interests, and lifestyle. Aligning the right products and services to the right owner can be a challenge, but this is something Sprint Data Solutions Worldwide Marketing can help with, with an array of databases to suit different marketing needs.
Automotive Mailing List
The biggest list of all is, of course, the automotive mailing list. In some ways, this could be considered the “master list” of automotive databases, as it includes anything and anyone related to automotive topics. New cars, used cars, people interested in parts, and any auto-related qualities are included here.
This is the best list for businesses interested in hitting the largest possible number of people with any interest or relation to automotive topics. It is the automobile equivalent of hitting the broadest base and lowest common denominator. This also means a range of products and services, from maintenance services to cleaning products, may be of interest here.
Automotive VIN Number Mailing List
The Vehicle Identification Number is a unique serial number issued to each vehicle and will always remain associated with that vehicle. This can make tracking a specific car much easier, but it can also be used to target the owners of specific vehicles for marketing purposes.
The use of a VIN mailing list can be used either to offer a product or service based on metrics like the age of a vehicle or else other determining factors like the make and model. There are multiple ways to take advantage of VIN databases for more targeted marketing of a vehicle owner.
Automotive Parts Buyers
While cars are generally expected to run without issue, they are still prone to wear and tear or damage due to accidents. The most efficient way to address this issue is not to buy a new vehicle but to simply replace any parts in poor condition. This is done both professionally at dedicated auto repair facilities and can still be done by individuals who have taken the time to familiarize themselves with auto mechanics.
People who actively buy car parts are a unique market unto themselves. In addition to having an obvious interest in and purchase of automotive parts, there is a range of associated products and services that come with auto parts, such as selling the tools required for repair or installation or services and products for cleaning and refurbishment of parts. While more specialized, the car parts purchasing market can be lucrative if this demographic is correctly targeted and approached.
Automotive High-Performance Vehicle Mailing List
High-Performance vehicles bring a lot of demographic characteristics to this market. Anyone interested in high-performance vehicles or who owns one is already demonstrating a greater knowledge and interest in automobiles, which plays into being more knowledgeable and receptive about certain automobile products and services, such as upscale accessories and auto parts.
However, high-performance vehicles also require considerably more investment and, thus, financial standing. So it’s safe to assume that anyone that owns one or more high-performance cars is also in an upper economic tier. This makes them the ideal target for additional marketing promotions such as financial products or services related to wealth management, even approaching them for donations.
Automotive Insurance Data
The majority of states in the US legally require drivers to have auto insurance before they can take their cars onto the streets. Insurance, as with VIN data, is another way to track automobile owners, but insurance can go a step beyond and provide not just data on the car itself but its condition and that of its owner.
Insurance rates vary. The car’s age, driving situation, and the number of accidents the driver has been in determining insurance rates. This can be important for certain products and services, whether targeting comparatively safe drivers or marketing specifically to drivers that have been in many accidents.
Automotive Lease Data
Cars are not generally cheap items; even very old, used cars can still sell for hundreds of dollars. This means that for some, car ownership may not be practical, even though it’s required for work and other obligations. Leasing cars is one option around this, which often means the person leasing the car has met certain minimum credit score requirements.
This indicates that this demographic would be more interested in specific products and services, like better financial and debt management and budget products that can help stretch a dollar. People who lease cars have particular habits and lifestyles that can be accurately marketed once you know their economic situation.
Automotive Year, Make & Model
People will buy different vehicles for different reasons. Someone buying a truck with ample trailer space has different uses in mind from someone purchasing an expensive, two-seat, high-performance sports car. Knowing who owns what car and how old that car is given a lot of useful data on the owner and what to expect from them regarding financial ability and lifestyle.
This is why databases centering on a car’s make, model, and year can be useful for big data analytics. Someone still driving the same car aftevehicle0 years is definitely in a different demographic from someone who buys a new luxury car every year, but this would only be apparent by having access to vehicle-specific databases. Knowing what cars people own can be an excellent window into inferring what types of products and services are most appropriate to target them for with marketing and promotions.
Automotive Warranty Data
Warranties are another area where inference and interpretation can be very useful in drawing out additional information about a person. Warranties give good information about the relative age of a car and who is about to fall out of warranty or who is still driving a vehicle when it is relatively new.
Knowing a car’s age in this regard can be useful for targeting products and services aimed at the longevity and maintenance of a vehicle. As a car is about to fall out of warranty, proper care and more judicious applications of tune-ups and inspections become important. Marketing to this segment is easier when you know the approximate age and maintenance coverage of a car that is currently serviced.
Automotive Accessory Buyers
Accessories are another area that can be useful in and of themselves or can be a window into a better profile of the kind of car owner a person is. There are general accessories that some people may buy for practical cars, such as car owners in the northern half of the USA buying snow brushes to include with their vehicles. But then there are accessories, such as after-market parts, that tell a different story.
For example, a car owner who goes to the trouble of installing a brand new sound system to replace a “merely adequate” factory-issue sound system is signaling an interest in high-end audio that can be marketed. In the same way, someone that buys accessories for repainting a car or changing out factory standard hub caps for new ones also displays clear user preferences that make them more receptive to certain types of products and services.
Automotive Hybrid Data
Fossil fuels are finite, meaning they will someday run out. Petroleum itself is often prey to outside factors that determine its pricing, like the latest economic moves by organizations such as OPEC or wars, such as the Russian invasion of Ukraine. Because of this, fuel prices fluctuate a lot, and one way to offset the ups and downs of gasoline pricing is to go hybrid.
While some car owners commit to a 100% electric vehicle, this is only practical for some. The driving range of some car owners, combined with the still relative rarity of charging stations, means that hybrid cars operating on a combination of fuel and electricity are more feasible. Hybrid owners have certain requirements and often live broadly predictable lifestyles, so access to hybrid data can be useful in helping to narrow down specific target markets for products or services.
A Network Of Databases
Sprint Data Solutions Worldwide Marketing has its own database resources, but these aren’t the only ones the company uses or offers to clients. Different organizations have compiled databases based on specific needs or metrics. Sprint Data Solutions Worldwide Marketing has partnerships with different organizations and access to their databases to add to our own versatility. In the automotive world, our database access includes partnerships with groups like:
CARS stands for Compliant Auto Resource Solutions and is a database with over 160 million people with registered vehicle contact points. It includes key data points like name, address, full VIN, and other demographics so it can be sorted and categorized according to specific metrics.
Black Book Data
Data about car owners is important, but on the other end of the equation, data about the cars themselves can be crucial for marketing purposes. Black Book Data is a specialist database for car dealers, auto repair, and market analysts.
This database has a wealth of data available, including pricing data for older models dating back to 1981, VIN, region, mileage, parts, and more specific metrics, such as “cars of particular interest” for luxury models and other vehicles like trucks and motorcycles.
The Vehicle Identification Number, or VIN, is a unique 17-digit number assigned to every vehicle sold. This is the auto equivalent of DNA or a fingerprint, as every car will have an individual VIN that no other vehicle has. The AutoVINdication database specializes in tracking auto VIN data specifically for ownership.
If there has been a title change and vehicle ownership has switched hands, any legitimate used vehicle transaction will be tracked and registered with the AVD database, making it easier to ensure relevance in marketing for vehicle-specific marketing offers.
Kelley Blue Book Data
Incredibly, the Kelley Blue Book has been a database of sorts for nearly 100 years. The company, based in Irvine, California, first opened up as a car dealership selling Ford Model Ts in 1918, but in 1926, they began compiling data for cars as a way to help to determine the accurate value of vehicles.
Eventually, both car enthusiasts and the auto industry themselves came to rely on the Kelley Blue Book for pricing. They led the charge for using mileage as an important variable for determining value. Today, the company is an indispensable industry and amateur price point guide not just for cars but other vehicles like watercraft. It has even expanded into other countries like China, making it one of the largest and most regularly consulted pricing databases for motor vehicles in the world.
How Sprint Data Solutions Worldwide Marketing Can Help
Sprint Data Solutions Worldwide Marketing has collected a sizable database of contact information and partnered with other reputable databases in various industries and sectors to significantly increase access potential. The contact details are only collected through ethical and legal means, like opt-in programs for account creation, people creating new subscriptions, participants in surveys, and the donation of business cards.
These databases, once compiled, do not remain static. Instead, they are continually reevaluated and updated, To maintain currency. Car ownership changes often; a car owner may sell a particular vehicle, someone may become a first-time car owner, or a car owner may pass away and no longer be active in the system. Periodic review of these databases ensures no redundancies. Clients get data that is still relevant and useful to their marketing goals instead of wasting resources and sending material to someone no longer suitable.
Sprint Data Solutions Worldwide Marketing also uses big data analytics, deploying AI systems that use machine learning algorithms to sort through databases and profile characteristics to find deeper relevance that is then attached to contact details for even greater relevance to the client. This means that clients don’t just get the correct contact detail for reaching out to people. More importantly, these contacts have been sorted to meet the metrics and ideal demographic profiles that would benefit a client with a greater statistical likelihood of higher interest, engagement, and response to the marketing, because it is more appropriate to their lifestyle or interests.
The major cornerstone of these databases is geography. The contact details are available at the national level if the ambitions of a marketing campaign are national in scale. However, the size of marketing campaigns can also be scoped down. From nationwide, specific regions can be targeted, such as only the deep south. As expected, this can be narrowed further to a single state, like Florida, and down to a specific town or city and even a single neighborhood, such as targeting only automobile owners in Coral Way, Miami.
The other important element of these databases is the ability to organize them further according to demographic breakdowns. Different metrics can be used to prioritize certain factors like ethnicity, if a marketing campaign would appeal more to Latin Americans, or faith-based categories, such as if a product or service would appeal to Catholic car owners. Economic rankings can also be used, such as if a product or service would only be relevant to a high-net-worth individual or household. It’s even possible to use medical metrics, such as a specific ailment. For example, if a product or service is more useful to diabetics, it can be highlighted as a priority metric.
Contact Formats & More
Databases provide contact details in the contact formats that clients require. For direct mail marketing, physical mailing addresses for general consumers and business addresses for B2B marketing needs are available. The same applies to email addresses, with individual and corporate contacts available. However, for B2B purposes, corporate email addresses are usually the relevant decision-maker, as opposed to a company’s general contact email, which is less efficient. Marketing strategies that emphasize direct interactions receive telephone numbers. These can be provided as residential numbers, but again, for B2B needs, it will be the relevant decision maker, not just a general receptionist number. Cellular phone numbers are also available for marketing plans focused on text/SMS promotional strategies.
Additional services are available should clients request them. For example, some businesses may be interested in the hands-on management of a direct mail marketing campaign but are reluctant to take the reins due to a lack of experience. Sprint Data Solutions Worldwide Marketing has a turnkey direct mail solution. This service carefully shepherds clients through every phase of the direct mail process. Everything happens under one roof, from conception to print, then distribution, bypassing the normal requirement to source and vet different vendors at different stages of the process.
So if you have a product or service that you want to sell to America’s auto owners, we can help. Contact Sprint Data Solutions Worldwide Marketing for the education leads that will make a difference.